For Vibrance-MG, we took on the full design side of a clinical study centered on Pediatric Myasthenia Gravis, an autoimmune condition that affects kids' neuromuscular systems. Our job was to build out a visual identity and set of branded materials that would actually connect with two very different audiences at once: young patients and the healthcare professionals working with them. Everything we made had to make communication easier and keep people engaged throughout the study.