I developed the full branding and logo identity for Amplify, a clinical study evaluating a new add-on therapy for adults with major depressive disorder, designed to boost the effectiveness of a patient's current medication when it isn't providing enough relief on its own. The name became the foundation for the whole identity: it speaks to what the drug does while capturing a sense of hope and momentum for people navigating depression. From there, I built a logo and visual system that carried that same quiet optimism across every touchpoint of the study.